Having worked extensively in the web industry across Japan and China for over 10 years, I’ve observed the diversification of website production and pricing. From template sites costing a few hundred yuan, to drag-and-drop sites in the low thousands, to fully custom solutions priced in the tens of thousands, each approach caters to different market needs and client expectations.
The core challenge lies in aligning clients’ understanding of websites with the solutions provided, and ensuring that service providers address industry knowledge gaps with expertise and integrity. Truly outstanding web services deliver custom solutions tailored to actual client needs, rather than competing on price or superficial technical features.
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In 2025, the global economy exhibits a complex landscape of “diverging growth rates and heightened risks.” World trade growth has plunged from 3.3% in 2024 to 1.6%, with merchandise trade potentially contracting in the second half of the year. The U.S. tariff policies have pushed the “Global Trade Policy Uncertainty Index” to record highs.
Asia continues to drive growth. India leads with a 6.7% growth rate, fueled by manufacturing expansion and a demographic dividend. China maintains 4.8% growth, supported by new production capacities and trade diversification. ASEAN countries achieve an average 4.5% growth, with emerging economies like Vietnam (6.1%) showing notable performance. Japan’s growth stands at 1.6% after escaping deflation, but its recovery remains fragile.
Growth in Europe and the U.S. is slowing: the U.S. grows by 1.9%, constrained by high inflation and policy uncertainty, while the Eurozone barely reaches 0.8%, with industrial powers like Germany (0.3%) lagging.
WordPress powers 43.5% of websites worldwide and commands a 61.6% share of the CMS market—surpassing the combined share of all competitors. It is used by 36% of the top 100,000 sites, with over 500 new sites launched daily. Among companies expanding abroad, 46% choose WordPress for their standalone international sites, leveraging its SEO advantages and multilingual support as key competitive strengths.
In China, 46% of standalone international sites use WordPress—surpassing Shopify—while in tech-focused markets like Japan and South Korea, WordPress achieves an annual penetration growth of 15%.
With these plugins, a WordPress site initially built in a single language (e.g., English) can be converted into multiple languages simply by installing the plugin. Users can select the target language on the frontend, and the content is automatically translated. Popular plugins include Linguise, TranslatePress, Weglot, WPML, GTranslate, and AI Translate, which translate entire web pages (excluding text embedded in images).
The main advantage of such plugins is the rapid deployment of multilingual sites. However, they have limitations: translation accuracy can be low, some content may not be indexed by search engines (affecting SEO), and high-quality translations often require paid versions, increasing costs.
WordPress Multilingual Plugins
Building independent multilingual versions via manual translation is ideal for companies, brands, or clients focused on SEO. High-precision translations tailored to each language enable effective localization for target markets. Sites can be structured using either subdirectories or subdomains, and each language version can feature distinct visual designs and promotional images, allowing fully customized content per locale.
Popular manual translation plugins include Bogo, WPML, Loco, Polylang, and Multilanguage. The advantages of manual translation plugins are high customization, strong SEO compatibility, and accurate language handling. However, managing and maintaining WordPress content across multiple languages requires significantly more time and effort.
WordPress Multilingual Translation Plugins
Beyond Technology Shenzhen Co., Ltd. provides specialized web technology services—including website development, system development, and cloud infrastructure—for companies in China, Japan, and Southeast Asia. Our services have supported businesses across diverse regions, including China, Japan, Southeast Asia, and Europe/North America.
This guide uses our official Beyond website as a case study to demonstrate how to build independent multilingual sites using the Bogo plugin, as well as methods for managing content and articles separately for each language.
For high-precision, SEO-optimized multilingual websites, our development team carefully selects the most effective plugins. We use Bogo for manual translation, enabling precise, language-specific content management. AIOSEO handles SEO, allowing batch customization of meta titles, descriptions, and OGP tags across all pages.
For content management, Advanced Custom Fields (ACF) is used for blogs, case studies, and FAQs, providing flexible field design. Contact Form 7 powers inquiry forms, while Wordfence ensures robust security. Specifically, the inquiry forms implement strict input filtering to prevent malicious submissions, balancing security with usability.
Form security plugins are designed to prevent unauthorized submissions by bots. Common mechanisms include CAPTCHA-based authentication. Services such as Cloudflare Turnstile, hCaptcha, and Google reCAPTCHA are free up to a certain usage or traffic limit, while advanced features require paid plans. Fully free numeric or alphanumeric CAPTCHA plugins, such as WP Advanced Math Captcha, are also available. Beyond Technology uses this numeric CAPTCHA approach on its official site.
Since the company’s servers are located in mainland China (ICP registered), using advanced authentication services can affect site loading speed for domestic users. In particular, Google reCAPTCHA may significantly slow down page load times on websites hosted in China.
Each language site is managed independently to prevent interference between versions. Different copy and images can be set for each language, enabling both effective SEO and tailored adaptation to local markets.
On the official Beyond Technology site, we support Chinese, Japanese, and English by designing a unified URL structure that balances SEO optimization and user experience. Examples include:
By standardizing directory structures across languages, we ensure both SEO effectiveness and consistency for multilingual sites.
On the official Beyond Technology site, each language—Chinese, Japanese, and English—is managed independently, including categories, articles, inquiry forms, and page layouts. In the theme editor, three language directories (ja_JP, zh_CN, en_US) are created, each containing corresponding PHP code and style layouts tailored to that language (see diagram below).
Not all WordPress translation plugins are suitable for every scenario. Each product differs in ease of use, scalability, SEO support, and manual control options.
When building independent multilingual sites, selecting a plugin based on your company’s unique needs is critical. Beyond Technology helps clients choose the most appropriate solution, avoiding issues such as feature overload or tool incompatibility.
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We have renewed the website of Beyond Technology
Published a case study on updating the homepage of the “Yuwa Life” website.