In China and other markets, WeChat is deeply integrated into daily life and business. As a “super app”, it consolidates a wide range of functions—chat and social networking, payments, e-commerce, reservations, and customer support—into a single platform, and is used by over 1.4 billion users.
By integrating WeChat into your business, you can not only approach the Chinese market but also create direct touchpoints with customers, boosting brand awareness and accelerating sales growth.
Our company provides WeChat solutions for Japanese companies. From opening WeChat Official Accounts to developing mini programs, and from supporting the implementation, operation, and customization of WeCom (Enterprise WeChat) to designing digital marketing strategies, we provide comprehensive support across the board.
To help your business maximize the overwhelming penetration rate and multifunctionality of WeChat, we provide consistent, end-to-end support from implementation and practical application to operational design.
Leveraging WeChat goes beyond simple information sharing, delivering wide-ranging business value including local brand awareness, customer engagement, online sales channels, internal operations management, and integration with external systems.
We provide one-stop support including account opening procedures and language accommodation. We select the most suitable account type based on the company’s objectives and industry, and assist with verification applications. Additionally, we handle profile design and initial content creation.
We services enable multifaceted use, including information dissemination to target audiences, relationship building with followers, campaign execution, and sharing promotion. We support everything from SNS strategy planning tailored to the client’s products and services, to post content design and performance measurement.
We develop “Web applications” that run within the WeChat platform, equipped with functions such as EC sites, reservation systems, inquiry forms, and member management. We provide comprehensive support from mini-program planning and UI design to development and publication.
We support the implementation and deployment of WeCom (Enterprise WeChat) for Japanese companies doing business in China. We assist with account registration, member organizational structure setup, and integration with necessary business systems — enabling smooth and efficient operations related to your business in China.
WeChat offers several types of official accounts for businesses, each designed for different purposes and functions.
They are mainly divided into four types, with roles that include information distribution, customer service, sales promotion, and internal/external communication.
By understanding the characteristics of each account and combining them appropriately, businesses can maximize their touchpoints with users and achieve more effective operations.
| Usage | Account Type | Main Features | Overview |
|
Marketing & Service Apps |
Service Account | Article Distribution | Regardless of the company’s verification status, articles can be distributed to users up to four times per month. |
| Payment Function | An in-app mobile payment function integrated with WeChat Pay, allowing transactions to be completed entirely within the application. | ||
| Official Account | Article Distribution | Regardless of the company’s verification status, articles can be distributed to users once daily. | |
| Mini Program | Service Uses | Users can access a variety of services (such as ordering, booking, and games) on the WeChat platform without needing to install additional apps. | |
|
Collaboration Apps |
WeCom （Enterprise WeChat） |
Internal Business Tools | Used for internal business management and authority control (including functions such as business chat, documents, calendar, online meetings, workflows, and customer management). |
By developing mini programs on the WeChat platform, businesses can deliver their own services and content within the WeChat ecosystem. This enables direct access to over 1.4 billion WeChat users.
WeChat is also widely used internationally and can reach users outside of China. Therefore, companies expanding into global markets or seeking to strengthen inbound customer acquisition can enjoy many benefits.
Compared to traditional native app development, WeChat mini programs also feature a significantly shorter development lead time, allowing for lower implementation costs — a major advantage of WeChat mini programs.
| Online Store Features | Multilingual Display Support (user interface / admin panel) | Admin Panel (customer management / inventory management) | Design Editing (template themes) |
| Multi-Store Management | QR Code Payment (Alipay / WeChat Pay) | Credit Card Payment (VISA / Mastercard / UnionPay, etc.) | |
| Shipping and Logistics API | Simple Website Functionality | Custom Domain Support | |
| Marketing & Promotion | Member Login Function | Coupon Issuing Function | Popup Ad Display Function |
| Email Marketing Function | Reservation System Function | Data Analytics and Reporting Function | |
| WeChat Service Account Integration | RED Account Integration | Third-Party App Integration |
As a “business infrastructure” that centrally manages functions ranging from internal communication to customer management and business workflows, WeCom supports every aspect of daily operations.
A key feature of WeCom is its account integration with the personal version of WeChat (Weixin). This enables clear separation between personal and business communications, while simultaneously improving corporate productivity and enabling effective customer management.
Furthermore, with enhanced security design and advanced administrative features, WeCom allows for secure, well-governed, and controlled operations.
| Communication & Customer Connection | Interconnection with WeChat | Contact and Group Management for Employees and Customers | Chat Functionality |
| Corporate E-Business Card | Multilingual Display Support | AI Service Summary | |
| Workflow Efficiency & Applications | Smart Sheet | Document Management | Online Meetings (No time limit for multi-participant meetings) |
| Cloud Storage (WeDrive) | Calendar Function | Email (domain) Integration | |
| Security & Administration | Account Transfer and Deletion Function | File Send/Receive and Operation Audit Log Function | Screenshot and Recording Control |
| Device Management and IP Access Restrictions | Two-Factor Authentication (2FA) | Third-Party App Integration | |
| WeCom Payment Function (corporate account payment) | Conversation Log Function * Usage restrictions apply for foreign companies |
Classified Protection Level 3 Certification (MLPS) |
* For requirements not listed above, please consult us separately.
WeChat Official Account
WeChat Official Account
Person in ChargeWeChat
