【Japanese Companies】 Overseas subsidiaries also need a website

When Japanese companies enter China or overseas markets and conduct business, for some reason, overseas subsidiaries often do not have their own websites and do not publish information.

In other words, company information and service information of overseas bases are only published and operated on the homepage of the Japanese headquarters.

① Reasons why overseas subsidiaries do not have websites

The reasons why overseas subsidiaries do not have websites are as follows:

・Follow the policy of the Japanese headquarters and hand over relevant matters to the Japanese headquarters
・There are no managers overseas who are responsible for systems such as websites and servers
・Do not want to invest budget in marketing manpower, or think that the website itself has no advantages
・Think that the website is troublesome

② What will happen if overseas subsidiaries do not have a website?

Lose competitiveness in overseas markets

The Chinese market is huge, and business and life are changing rapidly. If you only focus on maintaining the status quo, you will soon fall behind, even behind local Chinese and Western companies.

This situation is not limited to China. The needs of overseas local companies and Japanese companies are also different, so the experience that succeeded in Japan may not work in overseas markets.

Lost business opportunities

For example, if you have clients from China or overseas companies, when you contact them to discuss a project, the client will not go out of their way to consult the website of the Japanese headquarters.

It is especially worth mentioning that China has a unique Internet environment. If the website of the Japanese headquarters is displayed too slowly or cannot be accessed, it may not be suitable for local Chinese customers due to its ease of use.

In addition, if Japanese companies in China do not voluntarily publish information on their company websites, they will lose their advantages and lose to their competitors and competitors.

Advantages of overseas corporate websites

The advantages of overseas corporate websites are as follows:

– Quick response to Chinese and overseas customers and markets

– Increase inquiries from potential customers and actual customers (potential customers)

– Enhance brand image and trust

– Ability to quickly create accurate service descriptions and plans in business negotiations

– More cost-effective than simply adding sales staff

Enhance brand image and trust

For Japanese corporates entering the Chinese and overseas markets, the cost and effort of creating and operating their own websites should be considered an “investment”.

For overseas legal entities, it is better to develop “awareness and system for independent information release” rather than just following the wishes of the Japanese headquarters.

Summary

Even overseas legal entities need a website.

Disseminating information through the overseas base’s own website is the key to business success.

Even if you don’t have the budget to create a website, you don’t have to create a luxuriously designed or structured website, but it is better to have a website that can serve as a business card for you to show in business negotiations.

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