{"id":20831,"date":"2025-08-21T16:14:05","date_gmt":"2025-08-21T08:14:05","guid":{"rendered":"https:\/\/beyond-shenzhen.cn\/?post_type=blog&p=20831"},"modified":"2026-04-10T18:52:41","modified_gmt":"2026-04-10T10:52:41","slug":"wordpress-multilingual","status":"publish","type":"blog","link":"https:\/\/beyond-shenzhen.cn\/en\/blog\/wordpress-multilingual\/","title":{"rendered":"\u3010WordPress\u3011Plugin Guide for Building Multilingual Sites"},"content":{"rendered":"

Websites published worldwide come in many forms, from small individual blogs to large-scale corporate and e-commerce platforms.<\/p>\n

For companies with their sights set on global markets, providing multilingual support is an essential challenge. That said, there isn’t just one single way to build a multilingual site.<\/p>\n

In this article, we will introduce the different types and features of plugins that can help you build a multilingual website using WordPress.<\/p>\n

 <\/p>\n

Why WordPress is Chosen: Overwhelming Market Share and Strengths in Multilingualism & SEO<\/h2>\n

43.5% of websites worldwide are built with WordPress, and its share of the CMS market reaches 61.6%. This figure exceeds the combined share of all competing CMS platforms.<\/p>\n

Furthermore, many of the top-ranking sites with high traffic volume have adopted WordPress, and it is estimated that over 500 new WordPress sites are born every day.<\/p>\n

Even for site construction aimed at overseas markets, it is chosen by many companies for its flexibility and SEO strengths. It can be said that the background of this growth lies in its ease of multilingual support and its SEO superiority.<\/p>\n

 <\/p>\n

WordPress Multilingual Plugins: Two Types of Management Methods<\/h2>\n

There are broadly two methods for building a multilingual site: “Automated Translation” and “Manual Translation.”<\/p>\n

\u2460 Automated Translation: Switching Languages with Easy Settings<\/h3>\n
\"\"<\/a>

< Multilingual Automated Translation Tool “Linguise” (Also supports WordPress plugin)><\/center><\/p><\/div>\n

With automated translation plugins, simply installing the plugin on a WordPress site built in a single language (such as an English site) and completing simple settings allows the content to be automatically converted to the target language based on the language selection on the front end.<\/p>\n

However, as there are limits to the accuracy of machine translation, manual review and correction are necessary for important pages.<\/p>\n\n\n\n\n\n\n\n
Item<\/span><\/td>\n Overview<\/span><\/td>\n<\/tr>\n
Representative Multilingual Translation Tools & Plugins<\/td>\nLinguise, TranslatePress, Weglot, WPML, GTranslate, AI Translate, etc.<\/td>\n<\/tr>\n
Advantages<\/td>\nEnables rapid construction of multilingual websites.<\/td>\n<\/tr>\n
Disadvantages<\/td>\nLow translation accuracy may prevent pages from being indexed by search engines (SEO).<\/td>\n<\/tr>\n
High-quality translation requires paid subscriptions, leading to increased costs.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

\u2461 Manual Translation: Building Independent Sites for Each Language<\/h3>\n
\"\"<\/a>

< Multilingual Manual Translation WordPress Plugin “Bogo”><\/center><\/p><\/div>\n

Building a multilingual site through manual translation is suitable for companies, brands, or customer bases that prioritize SEO strategies.<\/p>\n

By applying high-accuracy translations for each language, it achieves localization tailored to the local market. It supports both subdirectory and subdomain formats, and allows for setting different designs and images for each language.<\/p>\n\n\n\n\n\n\n\n\n
Item<\/span><\/td>\nOverview<\/span><\/td>\n<\/tr>\n
Representative Multilingual Translation Plugins<\/td>\nBogo, WPML, Loco, Polylang, Multilanguage, etc.<\/td>\n<\/tr>\n
Advantages<\/td>\nHigh customizability<\/td>\n<\/tr>\n
High suitability for SEO strategies<\/td>\n<\/tr>\n
Enables high-accuracy language support<\/td>\n<\/tr>\n
Disadvantages<\/td>\nRequires significant man-hours for WordPress content management and operation<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Case Study: A Site Supporting Multilingualism and SEO Design<\/h2>\n

In this section, we will introduce the specific configuration requirements for a multilingual site, using our company\u2019s site as an example.<\/p>\n

Consistent Multilingual Directory Structure<\/h3>\n

Our company\u2019s site (supporting three languages: Japanese, Chinese, and English) features a consistent directory structure designed with SEO and usability in mind.<\/p>\n\n\n\n\n\n\n
Beyond Technology Shenzhen Co., Ltd. Official Website<\/span><\/td>\nURL<\/span><\/td>\n<\/tr>\n
Japanese Site<\/td>\nhttps:\/\/beyond-shenzhen.cn<\/a><\/td>\n<\/tr>\n
Chinese Site<\/td>\nhttps:\/\/beyond-shenzhen.cn\/zh<\/a><\/td>\n<\/tr>\n
English Site<\/td>\nhttps:\/\/beyond-shenzhen.cn\/en<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Independent PHP File Design and Management per Language<\/h2>\n
\"\"<\/a>

< Independent PHP files for each language ><\/center><\/p><\/div>\n

We have designed the system so that categories, articles, inquiry forms, and page layouts can be managed independently for each language: Japanese, Chinese, and English.<\/p>\n

In the Theme Editor, we have established three language directories\u2014ja_JP, zh_CN, and en_US<\/span>\u2014where we place the PHP program code and style layouts corresponding to each specific language.<\/p>\n

 <\/p>\n

WordPress Plugin Configuration<\/h3>\n

Below is a summary of the main plugins used on our site and their respective overviews.<\/p>\n\n\n\n\n\n\n\n\n
Plugin Used<\/span><\/td>\nPurpose<\/span><\/td>\nOverview<\/span><\/td>\n<\/tr>\n
Bogo<\/td>\nManual Translation (Multilingual Management)<\/td>\nHighly flexible; allows independent management of pages, posts, and categories for each language.<\/td>\n<\/tr>\n
AIOSEO<\/td>\nSEO Strategies<\/td>\nAllows bulk customization of meta titles, descriptions, and OGP tags for all pages.<\/td>\n<\/tr>\n
ACF (Advanced Custom Fields)<\/td>\nContent Management (Blogs, Case Studies, FAQ, etc.)<\/td>\nEnables highly flexible field design; arbitrary input fields such as text, images, and repeater fields can be added.<\/td>\n<\/tr>\n
Contact Form 7<\/td>\nInquiry Forms<\/td>\nHighly versatile; flexibly handles everything from basic forms to complex input fields.<\/td>\n<\/tr>\n
Wordfence<\/td>\nSecurity Enhancement<\/td>\nDelivers robust security, featuring a strict filtering mechanism particularly against unauthorized access.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Strengthening Inquiry Form Security<\/h3>\n
\"\"

< Form Security Plugins “hCaptcha” ><\/center><\/p><\/div>\n

Form security plugins prevent unauthorized submissions by bots and spam postings.<\/p>\n

It is highly recommended to implement some form of countermeasure, especially when setting up inquiry forms.<\/p>\n

The main plugins are as follows.<\/p>\n