{"id":19636,"date":"2025-03-19T13:01:34","date_gmt":"2025-03-19T05:01:34","guid":{"rendered":"https:\/\/beyond.qnycloud.com\/?post_type=blog&p=19636"},"modified":"2026-07-07T10:42:46","modified_gmt":"2026-07-07T02:42:46","slug":"microsoft-bing-favicon","status":"publish","type":"blog","link":"https:\/\/beyond-shenzhen.cn\/en\/blog\/microsoft-bing-favicon\/","title":{"rendered":"\u3010Solution\u3011Favicon not displaying in Bing search"},"content":{"rendered":"

Have you ever experienced a situation where your company’s website appears in Bing search results, but only your own favicon remains displayed as the “globe icon”?<\/p>\n

In this article, we will introduce a solution that has actually proven effective for this issue of “the favicon not showing up only in Bing search.”<\/p>\n

The Phenomenon: Favicon Not Displaying in Bing Search<\/h2>\n

\"\"<\/a><\/p>\n

In Bing’s search engine, a common issue occurs: “It displays correctly in Google, but for some reason, it doesn’t show up in Bing” or “It hasn’t improved even months after the site launch.”<\/p>\n

In Bing search results for other sites, you often see the default “globe icon” continuing to appear instead of the site’s favicon.<\/p>\n

* Previously, our company site experienced the same phenomenon. Even after more than two months since launch, the search results still showed the “globe icon.”<\/p>\n

We tried registering the favicon URL as a sitemap in “Bing Webmaster Tools,” but the situation did not change.<\/p>\n

Additionally, we found other blog articles mentioning that “there is special HTML code for Bing favicons.” We added that code within the <head><\/span> section, but this also did not resolve the issue.<\/p>\n

Bing’s Site Analysis Tool: “Webmaster Tools”<\/h3>\n

\"\"<\/a><\/p>\n

Bing also offers a free site analysis tool called “Bing Webmaster Tools,” which has similar features to Google Search Console.<\/p>\n

It is an essential tool for checking and analyzing search performance, backlinks, and more, with features useful for SEO analysis and site operation.<\/p>\n\n\n\n\n\n\n
Item<\/span><\/td>\nOverview<\/span><\/td>\n<\/tr>\n
Search Performance Analysis<\/td>\nTrack impressions, clicks, click-through rates (CTR) for each search query, and ranking positions per keyword.<\/td>\n<\/tr>\n
Site Health Check<\/td>\nUnderstand indexing status, crawl errors, submit sitemaps, and check their indexing status.<\/td>\n<\/tr>\n
Backlink Analysis<\/td>\nUnderstand the linking status to your site, plan link-building strategies, and make improvements.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

* Note: The main topic of this article, “How to Display a Favicon in Bing Search,” requires registering an account with Bing Webmaster Tools as shown below.<\/p>\n\n\n\n
Bing Webmaster Tools<\/span><\/td>\nhttps:\/\/www.bing.com\/webmasters\/about<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Solution: How to Display a Favicon in Bing Search<\/h2>\n

\"\"<\/a><\/p>\n

After that, we searched various other blog articles but couldn’t figure out the cause.<\/p>\n

So, as a last resort, we decided to contact Bing Support using our registered Webmaster Tools account.<\/p>\n

Then, a Bing (Microsoft) support engineer <\/span>manually fixed the favicon display for us.<\/strong><\/span><\/p>\n

* Although some sources mention that the appropriate favicon size is “196 \u00d7 196,” sizes like “48 \u00d7 48” or “64 \u00d7 64” also worked without issue.<\/p>\n

How to Contact Bing Support: Step-by-Step<\/h3>\n

Here, we explain the actual steps we took to contact Bing Support and have them manually reflect the favicon.<\/p>\n

* Information is current as of March 2025. Contact methods and responses may change in the future.<\/p>\n

\"\"<\/a><\/p>\n

\u2460 Click the “?” mark in the top-right corner of Bing Webmaster Tools.
\n\u2461 Click “Bing Webmaster Support.”<\/p>\n

\"\"<\/a><\/p>\n

\u2462 In the left navigation menu, click “Webmaster Support.”
\n\u2463 Scroll to the bottom of the page and click “Raise support request.”<\/p>\n

\"\"<\/a><\/p>\n

\u2464 Enter your name and email address.
\n\u2465 Select (or enter) the URL of the website in question.
\n\u2466 Select “Crawl Issues” (since this is a favicon display problem).
\n\u2467 Select “Other.”
\n\u2468 In the detailed description, enter the issue as a bullet-point list, like the example below:<\/p>\n

\u25cf Our company’s favicon is not displaying on Bing’s search engine.<\/p>\n

\u25cf We have implemented favicon code as shown below:<\/p>\n

* Example: <link rel=\u201dshortcut icon\u201d href=\u201dhttps:\/\/example.com\/wp-content\/themes\/assets\/images\/favicons\/favicon.ico\u201d \/><\/p>\n

\u25cf Nearly one month has passed since submitting the sitemap via Webmaster Tools, but it’s still not reflected.<\/p>\n

\u25cf The favicon displays correctly on Google’s search engine.<\/p>\n

\u25cf Our website uses a CMS (such as WordPress).<\/p><\/blockquote>\n

After submitting this request to Bing Support, you will receive an email confirming the favicon update within 1-2 weeks.<\/p>\n

\"\"<\/p>\n

Note: Japanese Companies in China and the Bing Search Engine<\/h2>\n

While “Google” is overwhelmingly the most used search engine in Japan, Google services are generally unavailable within China.<\/p>\n

Therefore, many Japanese companies operating in China adopt “Bing” as their search engine of choice.<\/p>\n

* When connecting to Bing from within China, both the “China domestic version” and the “International version” of the search engine are available.<\/p>\n

SEO Strategies for Bing<\/h3>\n

When building a website in Japan, it’s generally sufficient to base SEO strategies on Google.<\/p>\n

However, when targeting searches within China, it is also important to incorporate SEO strategies and site analysis tools specifically for Bing.<\/p>\n

Summary<\/h2>\n

If your favicon is not appearing in Bing search results and does not improve after trying various methods, the most reliable solution is to directly contact Bing (Microsoft) Support.<\/p>\n

We hope this blog article is helpful for website administrators experiencing similar issues.<\/p>\n

Related Services<\/h3>\n\n\n\n\n
Website Development<\/span><\/td>\nhttps:\/\/beyond-shenzhen.cn\/en\/service\/website<\/a><\/td>\n<\/tr>\n
B2B EC Site Development<\/span><\/td>\nhttps:\/\/beyond-shenzhen.cn\/en\/service\/ec-site<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

For Website Development and WeChat Solutions<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Have you ever experienced a situation where your company’s website appears in Bing search results, but only your own favicon remains displayed as the “globe icon”? In this article, we will introduce a solution that has actually proven effective for this issue of “the favicon not showing up only in Bing search.” The Phenomenon: Favicon […]<\/p>\n","protected":false},"author":3,"featured_media":25487,"template":"","meta":{"_acf_changed":false,"_locale":"en_US","_original_post":"https:\/\/beyond-shenzhen.cn\/?p=1926"},"tags":[],"blogcat":[12],"class_list":["post-19636","blog","type-blog","status-publish","has-post-thumbnail","hentry","blogcat-it-web","en-US"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t